Basic Toothpaste
Price:
HKD $98.00
100g / 3.52 oz
Your enamel is mostly one mineral — hydroxyapatite. This toothpaste is built from the same thing, instead of fluoride.
Basic Toothpaste is a natural, fluoride-free mineral toothpaste, made in Hong Kong.
Gently polishing Calcium Carbonate and purifying Bentonite clay lift everyday surface stains for a naturally whiter-looking smile, Xylitol sweetens it naturally instead of sugar, and pure essential oils keep breath fresh. Free from SLS, fluoride, bleach and Triclosan.
SCENT
Mint — Cool and clean. / Peppermint, Tea Tree
Lime — Bright and zesty. / Lime, May Chang, Lemon
Lavender — Soft and calming. / Lavender, Chamomile
Formulator's Note
Hero note · NANO-HYDROXYAPATITE
Nano-Hydroxyapatite is the same mineral your tooth enamel is made of. At nanoscale it's small enough to settle into the tiny gaps on the enamel surface, so it works with your teeth instead of only scrubbing the outside — which is also why they can look smoother and brighter over time. That's the mineral we chose in place of fluoride.
— Edmund, founder & formulator
Made in Hong Kong · Vegan · Cruelty-free · Fluoride-free
Benefits
- Natural, plant-based formula — free from SLS, fluoride, bleach and Triclosan
- Made with 10% Nano-Hydroxyapatite (n-HA), the same mineral tooth enamel is made of
- Australian Bentonite, a mineral-rich volcanic clay that gently purifies
- Fine Calcium Carbonate gently polishes to lift everyday surface stains for a naturally whiter-looking smile
- Sweetened with Xylitol — a natural, sugar-free sweetener
- Pure essential oils keep breath fresh
Instruction
Adults and children 2 years of age and older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician. Best use within 6 months once opened.
Ingredients
MINT: Glycerin, Xylitol, Aqua (Water), Calcium Carbonate, Hydroxyapatite (Nano), Sodium Cocoyl Glutamate, Bentonite (Clay), Glucosyl Stevioside (Stevia Derived), Cocos Nucifera (Organic Coconut) Oil, Menthol, Mentha Piperita (Peppermint) Oil, Melaleuca Alternifolia (Tea Tree) Oil, Xanthan Gum, Potassium Sorbate
LIME: Glycerin, Xylitol, Aqua (Water), Calcium Carbonate, Hydroxyapatite (Nano), Sodium Cocoyl Glutamate, Bentonite (Clay), Glucosyl Stevioside (Stevia Derived), Cocos Nucifera (Organic Coconut) Oil, Citrus Aurantifolia (Lime) Oil, Litsea Cubeba (May Chang) Oil, Citrus Medica Limonum (Lemon) Oil, Xanthan Gum, Potassium Sorbate
LAVENDER: Glycerin, Xylitol, Aqua (Water), Calcium Carbonate, Hydroxyapatite (Nano), Sodium Cocoyl Glutamate, Bentonite (Clay), Glucosyl Stevioside (Stevia Derived), Cocos Nucifera (Organic Coconut) Oil, Lavandula Officinalis (Lavender) Oil, Anthemis Nobilis (Chamomile) Oil, Xanthan Gum, Potassium Sorbate
LIME: Glycerin, Xylitol, Aqua (Water), Calcium Carbonate, Hydroxyapatite (Nano), Sodium Cocoyl Glutamate, Bentonite (Clay), Glucosyl Stevioside (Stevia Derived), Cocos Nucifera (Organic Coconut) Oil, Citrus Aurantifolia (Lime) Oil, Litsea Cubeba (May Chang) Oil, Citrus Medica Limonum (Lemon) Oil, Xanthan Gum, Potassium Sorbate
LAVENDER: Glycerin, Xylitol, Aqua (Water), Calcium Carbonate, Hydroxyapatite (Nano), Sodium Cocoyl Glutamate, Bentonite (Clay), Glucosyl Stevioside (Stevia Derived), Cocos Nucifera (Organic Coconut) Oil, Lavandula Officinalis (Lavender) Oil, Anthemis Nobilis (Chamomile) Oil, Xanthan Gum, Potassium Sorbate
NO paraben, petroleum by-product, propylene or butylene glycol, sodium lauryl sulphates, phthalates, artificial dyes, synthetic fragrances. Never tested on animals. Proudly made in Hong Kong.