About Us

Our Story

Based in Hong Kong, Bathe to Basics is a high-quality skincare, bath, and body brand that focuses on natural and clean products. Our pledge is to create and craft products that harness the power of simplistic, organic elements to improve both our skin and the environment.

At Bathe to Basics, we’re all about simplicity. There are too many skincare and bath and body products today that are glamorous and appealing but provide no benefits whatsoever. This is why we opted for a skincare label that would be simple and transparent – we don’t focus on making our products look attractive, we focus on ensuring they are of top quality.

Bathe to Basics products are ideal to use for all types of skin, with no risks or side effects. You can use them daily to constantly take good care of your skin. We love our products and value our customers – which is why you will never get anything less than premium quality all-natural, handmade skincare products with us.


We officially established Bathe to Basics in 2011, but got the idea a year prior, when Gia got a chance to learn how to make natural soap from scratch. Both Gia and I loved handmade soap before we decided to create our own.

One of the biggest reasons why we started creating our own soap is because commercial products we found in the market caused us to have allergic reactions. Most of the handmade bar soaps back in the 2000s were more like handicrafts with pretty shapes, vibrant colors and strong fragrances. One day, Gia made a piece of bar soap using nothing more than olive oil: no extra additives or decoration. We tried it and found out it was amazing. We thought that this was something we need in our daily life, something simple, pure, natural and great for our skin and our environment. Then we started Bathe to Basics.

After her journey back to the United States, Gia has reunited with her entire family and is living happily ever after. The management and hosting of Bathe to Basics are currently being overseen by Edmund and his capable team.