Basic Shampoo MILD
Price:
EUR €3,95
30ml / 1 fl. oz · 250ml / 8.45 fl. oz · 500ml / 16.9 fl. oz
Harsh shampoos strip with SLS and leave the scalp tight and itchy — MILD cleans with gentle amino acids instead, so a sensitive scalp stays calm and dry or bleached hair keeps its moisture.
Basic Shampoo MILD is a natural, SLS-free shampoo for dry, sensitive scalps, made in Hong Kong.
MILD cleans with gentle amino-acid foamers — never SLS — so it washes without the tightness or itch a harsher shampoo can bring. Olive-derived conditioners, Hydrolyzed Wheat Protein and Panthenol (B5) soften and help strengthen, while Grapefruit Seed Extract helps keep the scalp balanced. Hair is left soft, shiny and residue-free.
Not sure which hair products are right for you? See our Hair Routine Finder guide, or message us anytime.
CHOOSE YOUR SCENT
/ Original /
Snow — When the first snow falls, the air turns sweet with quiet excitement. / Clove, Grapefruit, Lemon, Lime, Lavender and Sweet Orange
/ Create Your Own /
Sunrise — Like sunlight spilling across your pillow, gently waking you into a good day. / Lavender, Lemon and Patchouli
Sunset — In the golden afterglow, your senses slowly sink into softness. / Bergamot, Jasmine and Sandalwood
Wildgrass — A walk down a summer meadow path, warm herbal notes carried on the breeze. / Rosemary, Lavender and Sandalwood
Wood — Deep in a quiet orchard, fruit and wood notes weaving together in the air. / Sweet Orange, Clary Sage and Sandalwood
Floret — A lazy afternoon among blooming flowers, a delicate wave of happiness. / Chamomile, Rosewood, Bergamot and Tangerine
Moonlight — Beneath a silver sky, soft floral whispers calm the heart as night drifts gently into dreams. / Ylang Ylang, Clary Sage, Lavender and Sweet Orange
Formulator's Note
Hero note · Panthenol (B5)
Panthenol — provitamin B5 — is small enough to sink into the hair shaft rather than just coat the surface, drawing moisture in with it. On dry or bleached hair that's the difference between softer and shinier with use, not just for the few minutes after you rinse.
— Edmund, founder & formulator
Made in Hong Kong · Vegan · Cruelty-free · Sulfate-free
Benefits
- Mild amino-acid cleanse — gentle enough for sensitive, easily-irritated scalps
- Made for dry and chemically-treated hair, including bleached and coloured
- Panthenol (B5), Hydrolyzed Wheat Protein and olive-derived conditioners soften and strengthen
- Grapefruit Seed Extract helps keep the scalp balanced
- Washes clean and residue-free — natural, SLS-free
Suitable Skin Types
All skin types. Especially for sensitive, dry and damaged hair and scalp
Instruction
Apply a generous amount to wet hair. Gently massage into rich lather from scalp to ends and rinse with warm water. Repeat if desired. If irritation occurs on skin, stop use immediately and consult a doctor. If contact with eye occurs, wash eye with clean water immediately. Best use within 6 months once opened.
Ingredients
Aqua (Water), Sodium Lauroyl Sarcosinate, Coco Glucoside, Sodium Cocoyl Alaninate, 1,3 Propanediol (Corn derived), PEG-120 Methyl Glucose Dioleate, Hydrolyzed Wheat Protein, Panthenol (Vitamin B5), Amino Acid Complex, Allantoin, Citrus Paradisi (Grapefruit) Seed Extract, Olive Oil PEG-7 Esters, Glycerin, Ethylhexylglycerin, Hydroxyacetophenone, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Tetrasodium Glutamate Diacetate (Glutamic Acid derived), Citric Acid, Citrus Aurantifolia (Lime) Oil, Citrus Limonum (Lemon) Oil, Citrus Paradisi (Grapefruit) Oil, Citrus Sinensis (Orange) Oil, Lavandula Officinalis (Lavender) Oil, Eugenia Caryophyllata (Clove) Oil
NO paraben, petroleum by-product, propylene or butylene glycol, sodium lauryl sulphates, phthalates, artificial dyes, synthetic fragrances. Never tested on animals. Proudly made in Hong Kong.