Hair care, made simple
Three quick questions about your scalp and hair — and a simple routine to match.
Gentle amino-acid cleansers, never SLS, scented with pure essential oils and made in small batches in Hong Kong. Start the finder, or jump straight to your concern below.
The 60-second finder
Question 1 of 3Already know?
Choose a concern to see its full routine.
Routine 01 · Dry & sensitive
Sensitive scalps tend to be dry and quick to react — itching, redness, flakes. Harsh surfactants make it worse. A mild, slightly acidic amino-acid cleanse calms things down, and conditioner plus a little oil look after the lengths.
Wash-day tips
Amino-acid cleansers lift oil and dirt without pulling the scalp’s own lipids away with it — and keeping the pH mildly acidic helps the hair cuticle lie flat. That’s why MILD is the one I reach for on reactive scalps and coloured hair.
— Edmund, founder & formulator
Step 1 · Cleanse
Amino-acid cleansers in a mildly acidic base — kind to sensitive scalps and colour-treated hair.
Scents: 雪 · 日の出 · 日没 · 野草 · 木材 · 小花 · 月光
Step 2 · Condition
Silicone-free, with organic Aloe Vera, Squalane and Olive, Camellia and Castor oils.
Scents: 木材 · 雪 · 野草
Step 3 · Finish
A lightweight, non-silicone plant-oil blend that smooths frizz and nourishes dry ends.
Swap it
Love florals? Seven Flowers Shampoo MILD keeps the same slightly acidic amino-acid base, with seven floral hydrosols measured in at 7% — Jasmine, Lavender, Calendula, Roman Chamomile, Peony, Osmanthus and Neroli. A soft floral heart over warm wood.Full routine
$113.00
Routine 02 · Thinning
Thinning has many causes — stress, genetics, diet, how we treat our hair. What you can control is the scalp itself: keep it clean and calm, and give scalp-care ingredients real contact time. REVIVE does the wash; Scalp Mist stays on afterwards.
Wash-day tips
A shampoo rinses off, so I built REVIVE to earn its few minutes on your scalp — then made Scalp Mist for the part a shampoo can’t do: steady, leave-on contact for Capilia Longa™ and AnaGain™ through the hair’s active growth phase.
— Edmund, founder & formulator
Step 1 · CleanseNew formula
Caffeine and Rosemary with Onion and Turmeric Peptides, Niacinamide and Panthenol — for fuller, healthier-looking hair.
Step 2 · Leave-on treatNew
Pea Sprout (AnaGain™), Turmeric cell culture (Capilia Longa™) and Caffeine, left on the scalp. Dries clean, never greasy.
Full routine
$133.00
Routine 03 · Oily scalp · short hair
Over-cleansing tells the scalp to make even more oil. The fix is a gentle, SLS-free cleanse that takes away the excess without stripping — plus a dry shampoo so you don’t need to wash twice a day.
Wash-day tips
Strip an oily scalp and it answers back with more oil. REFRESH uses the same mild amino-acid cleansers as MILD, built up for a deeper clean — so you can wash often without starting that rebound.
— Edmund, founder & formulator
Step 1 · Cleanse
A deep yet gentle amino-acid cleanse that keeps an oily scalp balanced — light, voluminous hair.
Scents: 木材 · 日の出 · 日没 · 野草 · 小花 · 雪 · 月光
Between washes
A water-free powder that soaks up excess oil at the roots between washes — Organic Arrowroot, Kaolin and Diatomaceous Earth.
Swap it
Prefer something brighter? Pomelo Leaf Shampoo REFRESH is the same formula with Pomelo Leaf and Wampi Leaf — Pomelo, Grapefruit, Citronella and Sandalwood.Full routine
$56.00
Routine 04 · Oily roots · dry ends
Long hair often needs two routines at once: a balancing cleanse for an oily scalp, and nourishment for ends that are older, drier and more weathered. Shampoo the roots, condition and oil the lengths.
Wash-day tips
The ends of long hair can be two or three years older than the roots — they’ve simply seen more sun, heat and brushing. That’s why I’d never treat the whole head the same way: balance the scalp, feed the lengths.
— Edmund, founder & formulator
Step 1 · Cleanse
A deep yet gentle amino-acid cleanse that keeps an oily scalp balanced — light, voluminous hair.
Scents: 木材 · 日の出 · 日没 · 野草 · 小花 · 雪 · 月光
Step 2 · Condition
Silicone-free, with organic Aloe Vera, Squalane and Olive, Camellia and Castor oils.
Scents: 木材 · 雪 · 野草
Step 3 · Ends
A lightweight, non-silicone plant-oil blend that smooths frizz and nourishes dry ends.
Between washes
A water-free powder that soaks up excess oil at the roots between washes — Organic Arrowroot, Kaolin and Diatomaceous Earth.
Swap it
Swap in Pomelo Leaf Shampoo REFRESH for a brighter, citrus-and-wood scent with the same oil-balancing formula.Full routine
$140.00
For every routine
How we make hair care
Every formula is written by a trained cosmetic formulator, checked against EU cosmetic standards, and made in Hong Kong. We’d rather explain how something works than tell you it’s miraculous.
Amino-acid cleansers
Never SLS. A soft lather that cleans without stripping.
No silicones
Plant oils and Squalane for softness instead of a coating.
Pure essential oils
Scented with essential oils only — no synthetic fragrance.
Refill sizes
500ml refills for our shampoos and Conditioner — better value, less packaging.
Questions
Yes. The routines are starting points, not rules. Plenty of people use MILD on a sensitive scalp and still put Hair Oil on the ends, or keep Dry Shampoo for busy days whatever their routine.
Yes — it is built around mild amino-acid cleansers in a mildly acidic base and contains no SLS, which makes it a gentle choice for coloured or bleached hair.
Wash with REVIVE and leave the lather on for 3–5 minutes before rinsing. After washing, spray Scalp Mist along your partings and leave it in. Consistency matters most — use both on every wash day.
Most of our shampoos come in several pure essential-oil scents. If you can’t decide, the 30ml travel sizes are an easy way to try one first — or message us and we’ll describe them.
No. Our shampoos use amino-acid cleansers instead of SLS, and our Conditioner and Hair Oil are silicone-free.
Still not sure?
Message us any time and we’ll suggest a routine and a scent. Real answers, from the people who make it.
